If using social media to market your brand, you can get ahead. However, one mistake could send your marketing efforts into a downward spiral. It is important that you understand how to reach an audience on social media before you get started. It is also essential to learn some of the most common mistakes that people make when using these sites so you don’t make the same mistakes. Some of the most common Instagram mistakes to avoid at all costs are listed below.
Mistake 1: Private Account
Don’t set your IG account to private lie a lot of people automatically do when creating an account. I made this mistake when I first started using social media, unaware that I couldn’t get as many views or comments. I set my account to public and now I get new followers every single day.
Mistake 2: Random Posts
All of the posts that you create for your IG page should be quality material. You should aim to post material that hasn’t been posted 10,000 times already, or at least provide the audience with a new perspective on the matter. Don’t make random posts for the sake of posting!
Mistake 3: Not using Hashtags
Do you use hashtags the way they should be used? If not, it is time to stop making this big mistake. There have been many studies conducted that indicate the power of hashtags when used in your photos. If you use 15 or more hashtags, expect the most response from the posts. Find out the trending tags and create a couple that are related to your business for the best results.
Mistake 4: Inconsistent Posting
How often do you post content on social media? The frequency of your postings matters because if you post too much, you’ll scare the audience away. If you post too little, they’ll forget who you are and won’t have the chance to get to know you on a personal level. The average company makes 4.9 posts per week.
Mistake 5: Not Buying Followers
A lot of people buy followers on Instagram because it is an affordable, easy marketing technique. These people know how well the purchase works and thrive from spending just a few dollars. Join those people because you can save time, headache, and hassle and get your name out there when you buy followers on Instagram. Choose the right company and the results are phenomenal!
The Bottom Line
It is easy to make mistakes when you first begin marketing. I’ve made many myself. You live and you learn, as they say. But, if you can avoid some of the mistakes from the start, then you save yourself a considerable headache and won’t harbour the success that your page receives. It really puts a damper on things when you aren’t getting the most from social media but it is easy to avoid these mistakes! Social media is a great place to go to reach an audience and build a name for yourself. Make it work for you!